在近些年国际赛事上我们看到越来越多的中国品牌投身其中,并且对于体育营销已是驾轻就熟。从冠名赞助、提供装备到邀请代言等形式的合作比比皆是,通过各种赛事的营销手段来推广品牌,并获得相应的市场反响,为品牌影响力的提升起了推波助澜的作用已经成为中国运动品牌成长的必经之路。 In recent years, we see more and more international brands participating in the international competitions, and sports marketing is already familiar. From the sponsorship of the title, the provision of equipment to the invitation of endorsements and other forms of co-ordination everywhere, through various marketing activities to promote the brand, and get the appropriate market response, boosting the brand influence has contributed to the promotion of China The only way to grow the sports brand.