论文部分内容阅读
当今户外广告市场风起云涌,蛋糕越做越大、新人频出、观念与技术革新、圈地运动,户外资源像一座金库吸引着人们。新媒体对传统户外媒体资源的蚕食,资本大鳄对国内户外媒体的虎视眈眈,各地户外媒体的诸侯争霸,户外广告公司面临着越来越激烈的竞争,目前的市场环境可谓利弊兼得。户外媒体生存的环境是水深火热,还是甜头多多?面对诸多新媒体的崛起,传统户外媒体是绝地反击,还是固守阵地?面对滚来滚去的资本,户外媒体是垂涎欲滴,还是奋发图强?逢新茶上市期间,《中国广告》邀请户外大鳄共商户外疑惑与前程。本次讨论会主要围绕户外广告与政府的关系、户外广告的资本运作、户外广告的资源整合这三个话题展开。为户外产业准备为生存与发展进行艰苦搏斗,开展了一次有益的“练兵”。
Today’s outdoor advertising market surges, the cake bigger and bigger, frequent newcomers, ideas and technological innovations, enclosure sports, outdoor resources like a vault to attract people. The new media erodes the traditional outdoor media resources, the predators of the capital are eyeing the domestic outdoor media, the hegemony of outdoor media around the country, outdoor advertising companies are facing more and more intense competition, the current market environment can be described as both pros and cons. The outdoor media survival environment is scathing, or sweet? Faced with the rise of many new media, the traditional outdoor media is the Jedi counterattack, or stick to position? Facing the rolling capital, the outdoor media is coveted, or work hard? Every tea During the listing, “China Advertising” invited outdoor predators to discuss outdoor puzzles and future. The seminar focused on the outdoor advertising and government relations, outdoor advertising capital operation, outdoor advertising resource integration of these three topics. For the outdoor industry to prepare for the survival and development of the arduous struggle, carried out a useful “training”.