企业文化又称公司文化,这个名词的出现始于20世纪80年代初。其实,美国学者研究日本企业的几本著作已经将企业文化的基本道理说得比较清楚了。但很多中国企业的管理层至今对企业文化的基本印象就是“搞几个像样的口号”、“多搞点文体活动”等 Corporate culture, also known as corporate culture, the appearance of this term began in the early 1980s. In fact, several books on the study of Japanese enterprises by American scholars have made the basic principles of corporate culture more clear. However, the basic impression that many Chinese enterprises have made on corporate culture so far is that they “engage in decent slogans” and “do more sports activities”.