市场营销是一个学生相对较活跃的专业,结合学生的特点及以后就业方向,传统教学方法已经无法满足学生需求,深入专业建设改革迫在眉睫。专业内教学设计以激发学生参与课堂兴趣,培养学生职业能力为目的,模拟企业、项目式教学作为教学改革重点,本文重点从四个方面简单剖析改革方向。 Marketing is a relatively active professional students, combined with the characteristics of students and employment direction, the traditional teaching methods have been unable to meet the needs of students, deepen the reform of the professional construction is imminent. Professional teaching design In order to motivate students to participate in the classroom interest, develop students’ professional ability for the purpose of simulation business, project-based teaching as the focus of teaching reform, this article focuses on four aspects from a simple analysis of the reform direction.