晚报兴盛!都市报崛起!党报的市场份额正在被蚕食!面对这样的局势,各级党报纷纷调整市场定位,努力在竞争中找回自己曾经的优势地位。笔者认为,深化党报改革的“至高点”在头版,最大的难点也在头版。因为头版关乎“面子”问题,头版改革影响面大, Evening News flourished! Metropolis Daily rise! Party newspaper’s market share is being eroded! Faced with such a situation, the party newspapers at all levels have to adjust the market positioning, and strive to recover their previous competitive position. The author believes that the deepening of the reform of the party newspaper “the highest point ” on the front page, the biggest difficulty is also on the front page. Because the front page concerns “face ” issue, front page reform has a huge impact,