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近日,Zara中国官方微博的一则消息引发关注。据悉,各大商场纷纷贴出营销广告,有商场表示,Zara将同其姊妹品牌一起,迎来2013年春夏疯狂折扣季。在分析人士看来,一向以供应链优势著称的Zara,随着在中国区门店的增加,消化速度慢的货品也在增加,加之消费形势低迷,不可避免会存在库存压力。Zara的这一波低价促销势必会影响众多服装品牌跟进。
Recently, a message from Zara China’s official Weibo attracted the attention. It is reported that major shopping malls have put up marketing advertising, shopping malls have said Zara will be with its sister brand, usher in the spring and summer 2013 crazy discount season. According to analysts, Zara, which has always been known for its supply chain advantages, has seen an increase in the number of stores that have slowed its digestion as stores in China increase. In addition, the sluggish consumption situation inevitably leads to inventory pressure. This wave of Zara’s low-cost promotions will inevitably affect many apparel brands to follow up.