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1980年6月1日,美国人特德·特纳开播了世界上第一个全新闻频道。特纳的创举,引起媒介生态竞争的全新思考。在新闻传播和舆论动员能力日益成为综合国力重要组成部分的当今社会,如何从媒介经济学、媒介管理学等方面来进行新闻改革和媒介创新,我们仍可以从有“媒体天才”之称的特纳创建著名媒体CNN的历程,透视出关于媒介企业家以及媒介企业家创新的一些特点。一如所周知,美国是这个世界上电视业最发达的国家,肥皂剧和娱乐节目是每个电视台的“当家花旦”。为了维护社会公众接受信息和教育的权利,美国早从1927年的“无线电法”、1934年的“电讯法”就明确按照“便利和公共利益”的原则,要求广播电视机构提供一定数量的新闻和教育节目。老牌的三大电视网NBC、CBS、ABC每
On June 1, 1980, the U.S. man Ted Turner launched the world’s first all news channel. Turner’s initiative, causing a new ecological thinking media competition. In today’s society where news dissemination and mobilization of public opinions are increasingly becoming an integral part of comprehensive national strength, we can still learn from the media reform and media innovation in terms of media economics and media management. Turner to create a well-known media CNN process, reveal some of the characteristics of media entrepreneurs and media entrepreneurs innovation. As we all know, the United States is the world’s most developed television industry, soap opera and entertainment programs are “performers” of every television station. In order to safeguard the public’s right to receive information and education, the United States as early as 1927, “Radio Law”, “Telecommunications Law” in 1934 in accordance with the “convenience and public interest” principle, requiring radio and television Agencies provide a number of news and educational programs. The veteran’s three major television network NBC, CBS, ABC each