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企业文化是企业持续健康发展的核心动力,良好的企业文化可以对企业整体和企业成员的价值及行为取向起到积极的引导作用。在知识经济的时代,企业要在激烈的市场竞争中立于不败之地,取得长足的发展,就要对企业文化建设引起高度的重视,充分发挥企业文化在市场竞争中的良性促进作用。在对此有个正确的认识的基础上,本文从企业文化建设的重要性、存在的误区、建议及途径等环节入手,阐述了企业文化建设的内容和方向。
Corporate culture is the core driving force for the sustained and healthy development of enterprises. A good corporate culture can play an active role in guiding the value and behavior orientation of enterprises as a whole and enterprise members. In the era of knowledge-based economy, enterprises should be invincible in the fierce market competition and achieve great development. It is necessary to attach great importance to the building of enterprise culture and give full play to the positive role of corporate culture in market competition. Based on the correct understanding of this issue, this article starts with the importance of corporate culture construction, existing mistakes, suggestions and approaches, and expounds the content and direction of corporate culture construction.