七、国际市场上POP包装的盛兴为了强化商品宣传效力和节省广告费用,国际市场上出现了新型的推动商品销售的包装形式——POP包装。POP即英文POINT OF PURCHASE的缩写,意即商品的购买指南。这种特殊的包装形式在国际上通称为“商品结合式POP包装”,简称“POP包装”。实质上是一种具有广告功能的销售包装。 POP包装的特点是无需借助一般的大众广告媒介(诸如电视、报刊、路牌、灯箱广告与 Seven, POP packaging Shengxing international market In order to enhance the effectiveness of product advertising and save advertising costs, the emergence of a new type of packaging in the international market to promote the sale of goods - POP packaging. POP is English acronym POINT OF PURCHASE abbreviation, which means the purchase of goods guide. This special form of packaging is commonly known in the world as “POP package”, or “POP package” for short. It is essentially a sales package with advertising features. POP packaging is characterized by the need to use the general public media (such as television, newspapers, street signs, light boxes advertising and