西安帆布厂产品结构调整和多角经营研究西安帆布厂“扭亏突围”课题组一、调整产品结构的必要性西帆生产帆布，已有近４０多年的历史。其主要产品几十年一贯制，没有及时更新换代。但是市场对帆布的需求已发生很大变化。例如，目前随着消费者回归自然的消费心理滋生，纯棉... Xi’an Canvas Factory’s Product Structure Adjustment and Multi-angle Operation Research Xi’an Canvas Factory’s “Turn-around Breakthrough” Task Force 1. The Necessity of Adjusting Product Structure West-sail production canvas has a history of nearly 40 years. Its main products have been consistently implemented for decades and have not been replaced in a timely manner. However, the market demand for canvas has changed a lot. For example, at present, as consumers return to the natural consumer psychology, cotton...