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一、媒介生态论的视角麦克卢汉认为媒介是人的延伸,“任何一种延伸,都要在我们的事务中引进一种新的尺度,每一种媒介都为思考、表达思想和抒发情感的方式提供了新的定位,从而创造出独特的欢愉符号。”1这一认识决定了媒介生态理论把媒介外在的物理特性和内在符号特点作为一种环境,关注媒介环境对人的表达的内容和受众产生的影响。伊尼斯提出的“偏向理论”认为,不同媒介的物质和符号形态、获得媒介的可能性、不同的参与条件等大不相同,从而产生“理性或知识、感性、
I. The Perspective of Media Ecology McLuhan considers the media an extension of mankind. ”Any extension must introduce a new dimension in our affairs. Each medium is for thinking, expressing thoughts and expressing The emotional approach provides a new orientation to create a unique symbol of joy. “1 This understanding determines that the theory of media ecology regards the external physical and intrinsic signatures of media as an environment that focuses on the media environment The content of the expression and the impact of the audience. The ”bias theory“ put forward by Inis argues that the material and symbolic forms of different media, the possibility of obtaining media, and the conditions of participation are very different, resulting in ”rational or knowledge, sensual,