中国出版业近年出于自身发展的需要和为了迎接加入世贸组织后的挑战,开始了组建出版集团的实践。随着资源的相对集中,相当一部分出版集团拟定了多元化发展战略,主张进军房地产、旅游、宾馆等领域。这种做法显然与数字化的进程相悖。在数字化时代,内容产业中的大企业集团应该倡 In recent years, China’s publishing industry has started the practice of forming publishing groups for its own development needs and in order to meet the challenges posed by its accession to the WTO. With the relative concentration of resources, a considerable part of the publishing group has formulated a diversified development strategy and advocated entering the real estate, tourism, hotels and other fields. This approach is obviously contrary to the process of digitization. In the digital age, large enterprise groups in the content industry should advocate