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随着电商平台的发展,旅游电子商务也得到了快速的发展,其结合当今互联网更是让我国的旅游有了新的发展方向。但是由于旅游电子商务发展时间较短,存在着诸多的问题,笔者就现阶段旅游电子商务存在的各种困难进行了阐述,同时提出了一系列的对策,以期对其未来发展提供一定的指导。旅游电子商务作为传统旅游业的创新模式,有着各项优点,不仅提高了旅游效率,更是减少了游客的旅游成本,达到了双向满意度增高的局面。不过我国整体旅游电子商务平台发展较晚,
With the development of e-commerce platform, tourism e-commerce has also been rapid development, combined with the Internet today is to make our tourism has a new development direction. However, due to the short development time of tourism e-commerce, there are many problems. The author elaborates on the various difficulties existing in tourism e-commerce at the present stage. At the same time, a series of countermeasures are put forward to provide some guidance for its future development. As an innovative mode of traditional tourism, tourism e-commerce has its own advantages. It not only improves the efficiency of tourism, but also reduces the tourists’ travel costs and achieves a two-way satisfaction increase. However, the overall development of China’s tourism e-commerce platform is late,