有经济学家认为,现代市场经济正由产品型经济向服务型经济转变。对当今信息化社会中的传统媒体而言,能否实现新闻从产品型向服务型的转变,是决定其市场竞争力的关键。 身为编辑,一方面,整日端坐编辑部,与喧闹的报摊和分散的读者之间有很多“隔层”,离市场很远。另一方面,作为“成品车间”中的最后加工者,编辑又与市场离得最近。这其实对编辑提出了一个很高的要求,编辑必须具备清醒的市场营销观念和较强的信息处理、加工能力。通过多种编辑手段,使自己手中的稿件“钩”住读者,让读者乐于读、容易读,从而使新闻完成从“产品型”到“服务型”的转变。 Some economists think that the modern market economy is changing from a product-based economy to a service-oriented economy. For the traditional media in today’s information society, whether or not news can be transformed from product to service is the key to determining its market competitiveness. As an editor, on the one hand, there are many “compartments” sitting between editorial offices throughout the day, and noisy newsstands and scattered readers, far from the market. On the other hand, as the last processor in the “Finished Workshop,” editors are closest to the market. In fact, editors put forward a very high demand, editors must have sober marketing concepts and strong information processing and processing capabilities. Through a variety of editing means, the manuscripts in his hand can be “hooked” to the readers so as to make the readers happy to read and easy to read so that the news can be completed from the “product type” to the “service type”.