高速宽带网的应用、高清晰度电视的出现和因特网用户的迅速增长,标志着媒体的“数字化时代”、“新媒体时代”真正的到来。专家认为,媒体内容数字化是“新媒体时代”媒体进行内容整合、内容传播渠道的扩展,跨媒体间内容交换、媒体信息资产保存、增值的需要。媒体内容数字化和对内容进行有效的管理是“新媒体时代”媒体竞争、生存和和发展必经之路。 The application of high-speed broadband networks, the emergence of high-definition television, and the rapid growth of Internet users have marked the real arrival of the “digital era” and “new media era” for the media. Experts believe that the digitization of media content is the need for media integration and content distribution channels in the “new media era” to expand cross-media content exchange, preservation of media information assets, and added value. Digitalization of media content and effective management of content are the only way for the “new media era” to compete, survive and develop.