星巴克美国连锁咖啡公司是全球最大的咖啡连锁公司。40多年前在美国成立后,为了快速提升其在美国的知名度,星巴克耗费巨资在美国各大主流电视台播出了一则广告,此广告中的女主角是当时正当红的一名美国女演员,广告画面精美,充满了诗情画意。然而,播出了较长一段时间,却反响平平。巨额广告费就这样打了水漂,星巴克难以接受这样的结果,打算合作到期后终止与这家广告公司 Starbucks United States coffee chain is the world’s largest coffee chain. More than 40 years ago in the United States after its founding, in order to rapidly increase its popularity in the United States, Starbucks spent a huge sum of money on major television networks in the United States broadcast an advertisement in which the actress was a popular American actress , Advertising screen beautiful, full of poetic. However, broadcast for a long time, but mediocre. So huge advertising fills, Starbucks difficult to accept such a result, intends to terminate the cooperation with the advertising company