近年来,中国动画作品走向海外、参与国际市场竞争越来越多,但是其影响却不尽如人意,其中一个主要原因就是在本土文化特性与表达方式的有机结合上存在缺陷,要么是跟风日韩成为其附庸,要么是故作深奥让海外的受众看不懂。中国动画要走向世界,必须有自己的精神内核与表达方式,发出自己的声音。 In recent years, Chinese animation works have been going overseas and more and more are participating in the international market competition. However, their effects are not satisfactory. One of the main reasons for this is that there are flaws in the organic combination of local cultural characteristics and modes of expression, South Korea became its vassal, or pretending to be so profound that overseas audiences do not understand. Chinese animation to the world must have its own spiritual core and expression, make their own voice.