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本文对国有大型输变电制造企业—西开公司中、长期营销战略做了设计,并阐述了西开公司中、长期营销战略的实施策略。
This paper designs medium and long-term marketing strategy of large-scale state-owned power transmission and transformation manufacturing company, Xikai Company, and expounds the implementation strategy of mid-term and long-term marketing strategy of XKY.