近几年来,我们有不少的企业为了广招来客,获得良好的经济效益,纷纷施出了自己的营销招法。诸如“电话购物”、“精品大联展”、“巨奖酬宾”、“买一送一”等等,这些方法对销售虽有帮助,但其效果并不理想,原因是这些方法缺乏创意,没有特色,被商界使用得太多太滥。办企业,搞营销,贵在有独特创意;有创意的营销策略,方能吸引世人,赢得声誉。美国商人里力制作的口香糖,销售初期,顾客寥寥无几,且多半是儿童。里力从中 In recent years, we have a lot of enterprises in order to recruit visitors, access to good economic returns, have put out their own marketing tactics. Such as “phone shopping ” “buy one get one ” and so on, although these methods of sales help, but its effect is not ideal, The reason is that these methods lack creativity, no features and are used too much by the business community. Do business, engage in marketing, you have a unique creative; creative marketing strategy, in order to attract the world, to win the reputation. The chewing gum produced by American businessmen, initially in sales, had very few customers, and mostly children. In the force from