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互联网带来的巨大变革浪潮已浸入包括社交、信息获取、购物在内的人们生活的各方面,人们获取信息的渠道倍增、互相沟通的速度空前快捷且多元。但为这种发达和多元背书的是,人与人之间的情感同样趋向虚空。而对于营销人而言,由于信息传递技术的突破缩短了原有的营销渠道链,改变了信息表现形式以及传播速度,从而使得品牌在吸引、黏住、影响消费者决策的环节上变的更加困难。
The huge wave of change brought by the Internet has dipped into all aspects of people’s lives, including social networking, information access and shopping. The channels through which people access information have doubled and reached an unprecedented speed and variety. But for such a developed and pluralistic endorsement, interpersonal feelings also tend to be empty. For marketers, the breakthrough of information transmission technology shortens the original marketing channel chain, changes the form of information and the speed of communication, and makes the brand more attractive, sticky and affect the decision-making of consumers. difficult.