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自2017年3月底开播以来,《人民的名义》迅速掀起了一股观剧热潮,收视率一时成为双网第一。该剧的热播固然得益于其在内容生产方面的诸多“突破性”尝试,但是在传播过程中所体现出的台网同播、主动设置话题、传受互动等全新传播策略,也为剧目走红助力良多。通过对《人民的名义》走红的传播策略进行深入分析,可以为媒介融合趋势下的中国影视业发展探寻一些新的路径。
Since its launch in late March 2017, “People’s Name” has quickly started a boom in theatrical dramas, and the audience rating has become the first of its kind. Although the hit of the play has benefited from many “breakthrough” attempts in content production, the broadcast of the same network, which is embodied in the dissemination process, sets up a topic initiatively and spreads through the interaction. Also popular for the play a lot of help. An in-depth analysis of the popular communication strategy of “the name of the people” can explore some new paths for the development of China’s film and television industry under the trend of media convergence.