和越久越醇的美酒不同,品牌的取胜之道是年轻化。保持品牌年轻化的主要方法就是不断进行品牌活化。品牌活化是品牌长期管理的一项重要内容,任何品牌都经历了产生、发展和壮大的过程。如果管理不善,品牌还将会走向衰亡。何为品牌活化?品牌活化不是一次简单的营销活动,而是品牌长期管理的一项重要任务。长期以来,我们一直认为只有面临衰退或者即将死亡的品牌,才需要进行活化。事实上,一个品牌就像一个人,要经历出生、成长和壮大的过程,只有对其不断进行活化,才能使其永葆青春活力。对于那些具有一定历史的品牌,活化是其品牌 And the longer the more alcohol different wine brands to win the road is younger. The main way to maintain the brand rejuvenation is to constantly carry out brand activation. Brand activation is an important part of long-term brand management. Any brand has experienced the process of generating, developing and expanding. If mismanagement, the brand will also decline. What is brand activation? Brand activation is not a simple marketing campaign, but the brand’s long-term management of an important task. For a long time, we have always believed that only those brands that are facing a downturn or imminent death need to be activated. In fact, a brand is like a person, going through the process of birth, growth and expansion. Only by constantly activating it can it be forever young and energetic. For those with a certain history of the brand, activation is its brand