模因理论的诞生已有几十年的历史,其更早被关注于语言学研究领域。学者道金斯最初对模因的定义,使其可较好地解释文化领域发生的各种现象。要解决非物质文化遗产保护和开发问题,必须首先研究它在文化传播时的特点及规律。模因视角下的非遗文化传播观察,有助于理解其在新时期文化变迁环境下的发展变化。本文以东阳木雕非遗保护为例,对其进行了模因解构分析和非遗文化传播的实证研究。 The birth of memes theory for several decades of history, its focus has been earlier in the field of linguistics. Dawkins, the scholar, initially defined memetics as a good explanation for the various phenomena that have taken place in the field of culture. To solve the problem of the protection and development of intangible cultural heritage, we must first study its characteristics and laws in the dissemination of culture. The meso-perspective analysis of non-cultural transmission helps to understand the development and changes under the environment of cultural change in the new era. In this paper, Dongyang wood carving non-heritage protection as an example, its meme deconstruction analysis and non-heritage culture of empirical research.