有一次独特的董事会。会前,每位董事的面前都摆放着一个玩具娃娃。“这就代表你们自己,请打开它看看。”董事长说。当董事们打开玩具娃娃时,发现里面还有一个小一号的娃娃,共套了4个,最后一个娃娃上放着董事长写的字条。“如果你永远都只录用比你水平低的人,我们的公司将沦为侏儒公司。相反,如果你录用的人比你水平高,我们的公司将会成为巨人公司。”这次董事会被作为经典案例写进了众多读本。而主持召开此次董事会的董事长就是奥格威尔。这位广告界的开山鼻祖,形象、生动地把一个道理——敢用超我的人,讲给他的董事们,也讲给了所有的后来者,包括今天我们建筑企业的管理者。 There is a unique board of directors. Before the meeting, there was a doll in front of each director. “This on your own behalf, please open it and see. ” The chairman said. When the directors opened the toy doll, they found that there was a smaller doll in the set of four, and the last doll had the note written by the chairman. “If you ever only hire people who are below you, our company will become a dwarf company.On the contrary, if you hire more people than you, our company will become a giant company.” "This board meeting As a classic case into a large number of readers. The chairman of the board of directors who presided over this meeting is Ogilvy. The founder of the advertising world vividly tells the truth to one of those directors who dared to use super-ego, to all his successors, including the managers of our construction enterprises today.