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走基层:一头汗两腿泥才能写出好新闻;转作风:俯下身弯下腰才能与百姓心贴心;改文风:短、新、实为新闻报道添魅力。2011年8月由中宣部等五部委发起的“走基层、转作风、改文风”活动在中国新闻界产生了深远效应,它的提出,使新闻传媒主体即包括传媒本身及所属的新闻工作者获得重新自我审视、自我沉淀的全新机会。深入基层、聚焦普通百姓、求真务实地进行报道成为我国新闻传媒业一道亮丽的风景。新闻工作者开始转变思维和新闻话语方式,以平等亲和的姿态深入民众生活,倾听民众心声,触摸社会进步最真实的脉搏,在亲身的经历和真实的接触中展现最真实的情感。
Take the grassroots: a sweat legs mud to write good news; style of work: bending down and bending down to the hearts of the people; change style: short, new, in fact, add glamor news coverage. In August 2011, the activities of “walking at the grass-roots level, changing the style of work and changing the style of writing” launched by the five ministries including the Central Propaganda Department have had a profound effect in the Chinese press. It has been proposed that the main body of the news media, including the media itself and the affiliated media Journalists get brand new opportunities to renew themselves and precipitate themselves. In-depth grassroots, focusing on ordinary people, truth-seeking and pragmatic coverage of the news media industry as a beautiful landscape. Journalists began to change their ways of thinking and news discourse, deepening their lives with equality and affinity, listening to the public’s voices, touching on the most realistic pulse of social progress, and showing the true emotions through personal experience and real contact.