近几年来，在政府大力倡导消费，拉动内需的政策扶持下，人民的消费生活越来越丰富，各种类型的商场也越来越多，专卖店更是遍地开花，当然，开张的很多，倒闭的也不少。毕竟，作为业态之一的专卖店，在市场的冲击下，更容易成功立足也更容易失败收场，这是由专卖店本身的特色 In recent years, under the policy of vigorously advocating consumption and stimulating domestic demand, the people have become more and more consumptive, various types of shopping malls have also been more and more, and the specialty stores have blossomed everywhere. Of course, many have opened up and closed down Not less. After all, as one of the format of the store, under the impact of the market, the more likely to succeed based and more likely to end in failure, which is by the store itself