正如其他学科的理论建设一样,企业文化理论的创建,也经历了一个由兴起、传播而不断细化、深化的过程。企业文化理论,不仅是九十年代企业管理理论建设的重要基石,同时,其内涵构造的宣传,亦已成为当今企业开展公关活动、塑造组织形象、提高企业声誉、实施广告传播、强化销售促进、扩大市场占有率的锐利武器和致胜法宝。这主要是因为: Just like the theoretical construction of other disciplines, the creation of corporate culture theory has also undergone a process of rising and spreading and refining and deepening. Corporate culture theory is not only an important cornerstone for the construction of enterprise management theory in the 1990s. At the same time, the promotion of its connotation structure has also become the current corporate public relations activities, shaping the organizational image, improving corporate reputation, implementing advertising communications, and strengthening sales promotion. Sharp weapon to expand market share and winning weapon. This is mainly because: