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汶川地震后,整个媒体行业的反应和行动让人惊叹,尤其是一些新媒体的表现。在地震后,上海的东方明珠移动电视在第一时间做出了很强的反应,它拥有一定的内容发布权,通过视频及时报道了汶川地震的情况,并设立了募捐专线,结果这条募捐专线起到了非常大的作用,成为上海最重要的募捐专线之一,社会反馈非常好。
After the Wenchuan earthquake, the response and actions of the entire media industry were impressive, especially in the performance of some new media. After the earthquake, Shanghai Oriental Pearl Mobile TV made a very strong response at the first time. It possessed a certain right to publish content, timely reported the situation of the Wenchuan earthquake via video and set up a fund-raising special line. As a result, Played a very significant role in becoming Shanghai’s most important fund-raising line, social feedback is very good.