文章采用文献资料法、逻辑分析法、实地考察法等研究方法,从武术的发展角度来探讨武术作为健身的主要项目,在产品规划、锁定目标客户人群、设计方案、营销策略等方面,就如何打开市场,抢占市场份额进行了分析论证,从而为武术在商业健身俱乐部的发展提供一定的理论依据。 This article uses literature, logical analysis, fieldwork and other research methods to explore Wushu from the perspective of the development of martial arts as a major project of fitness in the product planning, targeted customers, design programs, marketing strategies, etc. Open the market, seize the market share of the analysis and demonstration, so as to provide a theoretical basis for the development of Wushu in the commercial fitness club.