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一、市场信息与邮政营销密切相关早在1992年,安徽省黄山区邮政局的一名职工在上门服务中,获取一条信息:上海大学文学院黄山培训中心向全国各地发寄的商函,都是从黄山运到上海,再从上海寄出。于是,该局主动与培训中心联系,争取到该中心的商函业务,仅此一项就增加商函业务200万封,由此带动了区局商函业务的快速发展。又如2002年4月,浙江宁波北仑邮政局广告公司获悉,“老板娘”海鲜食品在上海各大超市上柜供应,便及时与该公司联系,为其策划了使用“中邮专送广告全国版”的广告方案,将25万份广告送到上海发布。“老板娘”海鲜食品在上海出现了热销场面,北仑局取得了13万元的广告业务收入。
First, market information and postal marketing are closely related As early as 1992, Huangshan District, Anhui Province Post Office employees in the on-site service, access to a message: Shanghai University School of Education Huangshan Training Center sent letters to all parts of the country are From Huangshan shipped to Shanghai, then sent from Shanghai. As a result, the council took the initiative to contact the training center to win the commercial letter business of the center. This alone increased the number of letters and mail services by 2 million, which led to the rapid development of business letter business in the bureau. In another example, in April 2002, Ningbo Beilun Post Office advertising company was informed that the “boss” seafood in Shanghai major supermarket OTC supply, it promptly contacted the company for its planning the use of “China Post special advertising” Of the advertising program, 250,000 ads will be sent to Shanghai for release. “Proprietress” seafood appeared in Shanghai hot scene, Beilun Bureau made 130,000 yuan of advertising revenue.