随着服装行业竞争程度的加剧和消费需求的多元化,传统服装营销的思路和方法已不足以打动消费者,因此必须寻求营销上的突破和创新,而事件营销就是其中的一种。本文首先论述了事件营销在服装营销中的重要性,其次分析了目前服装业在事件营销方面的不足,最后探讨如何改进服装营销中的事件营销策略。 With the increasing competition in the apparel industry and the diversification of consumer demand, the traditional clothing marketing ideas and methods are not enough to impress consumers. Therefore, it is necessary to seek breakthroughs and innovation in marketing. Event marketing is one of them. This article first discusses the importance of event marketing in apparel marketing, and then analyzes the shortcomings of the current apparel industry in event marketing, and finally discusses how to improve the event marketing strategy in apparel marketing.