随着社会的不断发展,媒介受众为中心的意识不断得到加强。互联网赋予了人们更多的主动性。人们不仅仅满足于能够主动地获取信息,他们更多地希望自己是信息的采集者和发布者。视频网站从多方面进行优化,力求营造出更满足于受众的媒介环境。 With the continuous development of society, the awareness of media audiences has been continuously strengthened. The Internet has given people more initiative. Not only are people content to be able to proactively access information, they are more interested in being the gatherer and publisher of information. Video sites are optimized in many ways, and strive to create a media environment more satisfied with the audience.