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11月28日,由中国报业协会主办、中国报业协会广告工作委员会承办的2013中国报协广告工作年会暨中国报业公益广告研讨会在海南举行。北京北大方正电子有限公司运营产品部总经理卢岚在会上作了题为《大数据时代全媒体运营》的主题发言,分析了技术革命带来的传播环境、营销模式、生活方式的变化以及这些变化对传统广告的发展产生的影响。卢岚指出,报社面临广告业务和经营方面的巨大压力,运营管理的信息化需求已发生改变。方正电子全新推出了方
On November 28, 2013 China Press Association Annual Advertising Work Conference and China Press Public Service Advertising Symposium, hosted by China Press Association and hosted by China Press Association Advertising Working Committee, was held in Hainan. Lu Lan, general manager of Beijing Beida Founder Electronics Co., Ltd., gave a speech entitled “All Media Operation in Big Data Era” at the conference and analyzed the propagation environment, marketing mode, lifestyle changes brought by the technology revolution and The impact of these changes on the development of traditional advertising. Lu Lan pointed out that the newspaper is facing tremendous pressure on the advertising business and management, and the informationization needs of operation and management have changed. Founder Electronics launched a new party