每一个电视栏目都集中于某一个特定的题材,所有的栏目都有固定的名称和播出时间。栏目化就是把电视时间按计划分割给各个节目,按既定的时间和长度有规律地播出。栏目化促进了电视节目制作的专业化、标准化、工厂化生产,而且方便了观众的收视,有利于培养较为稳固的受众群体。电视节目具有很强的时序性,这一特点决定了电视栏目的战略选择不仅取决于内容和风格,在很大程度上还取决于播出时段。 Each TV section is focused on a specific theme, all sections have a fixed name and broadcast time. Sectionization is the TV time divided into programs for each program, according to the established time and length of a regular broadcast. Columnization has promoted the professionalization, standardization and factory production of television programs, and has facilitated the viewing of audiences, which is conducive to the development of a more stable audience. Television programs are highly time-sequenced, a feature that determines the strategic choice of a television program that depends not only on content and style, but also on the broadcast duration to a large extent.