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在郑合明看来,只为赚钱而生产,即使生意做得再大,最终也难免被消费者所疏远;只有不断创新,体现个性化的品牌文化内涵,才能赢得消费者的信任。改革开放三十余年,国内难以计数的时装品牌历经沉浮与枯荣,常青之树屈指可数。凯撒股份掌门人郑合明,怎样从身无分文的小学徒成长为亿万身家的上市公司董事长?而“凯撒”从创业之初就贴上中高端标签的时装品牌,又是如何在激烈的行业竞争和品牌更迭中稳步前行的呢?在今年7月推出的中国家族财富榜上,郑合明以22亿元身家上榜。从卸煤伐木到进入服装领域“刚开始并没有特别的感受,但入
In Zheng Heming’s opinion, it is only produced for making money. Even if the business is bigger, it will eventually be estranged by consumers. Only through constant innovation and personalized brand culture can the trust of consumers be won. More than thirty years of reform and opening up, the countless domestic fashion brand has experienced ups and downs and dry wing, a handful of evergreen trees. Caesar shares head Zheng Heming, how to grow from penniless primary apprentice billionaire chairman of listed companies? And ”Caesar “ from the beginning of the business to paste in the high-end label fashion brand, and how? In the fierce competition in the industry and brand change steadily forward? In July this year, launched the Chinese family wealth list, Zheng Heming to 2.2 billion net worth list. From the unloading of logging to enter the field of clothing ”At the beginning there is no special feeling, but into