企业业务范围导向指企业确定业务范围时的指导思想。每个企业都需要根据内部和外部条件确定自身业务范围并随着企业实力的增加而扩大业务范围。企业业务范围怎样确定、扩大才最为有利呢?笔者经过调查和分析发现,企业在确定和改变自身业务范围时都自觉或不自觉地受一定导向支配,这种导向可分为五种类型,应用条件和竞争策略都各不相同。 The scope of enterprise business guidance refers to the guiding ideology for companies to determine the scope of their business. Each company needs to determine its own business scope according to internal and external conditions and expand its business scope as its strength increases. How does the business scope of the company determine and expand is most beneficial? After investigation and analysis, the author finds that the company is consciously or unconsciously guided by a certain direction when determining and changing its own business scope. This type of guidance can be divided into five types. Conditions and competitive strategies are different.