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营销策略一向被企业视为商战的核心机密。特别是当一个新产品上市之时,对于策略的运筹更是慎之又慎。统一对于全新的新产品——统力不冻液的上市采取了与众不同的策略:传播策略只是投放中央电视台招标段,再结合企业的通路力量。统一大胆地将自己的策略公布于众,并一步步地公示产品的销售量与市场占有率。这不但显示了统一对中央电视台招标段在中国消费者心中的影响力的信赖,也表明统一对产品品质的自信。当然,任何商业活动都具有风险,我们真诚地祝愿统一的品牌实验活动取得成功。
Marketing strategy has always been the business as the core business secrets. Especially when a new product is on the market, tactics are more cautious. Unified for the new new product - UF antifreeze listing has taken a different strategy: communication strategy is only put CCTV bidding segment, combined with the power of enterprise access. Unify their bold strategy to publicize the public, and step by step to publicize product sales and market share. This not only shows the reunification of CCTV bidding section in the hearts of Chinese consumers trust, but also shows the confidence of the unity of product quality. Of course, any business activity is risky, and we sincerely wish the success of a unified brand experiment.