体验经济已经成为继知识经济和服务经济之后的一种新的经济形态。越来越多的消费者渴望得到体验,愈来愈多的企业精心设计与销售体验。各行各业的顶尖企业都将发现,未来的竞争战略,就在体验。正如英特尔公司前总裁葛洛夫所说的:“我们的产业不仅是制造与销售个人电脑,更重要的是传送信息和形象生动的交互式体验。 Experience economy has become a new economic form after knowledge economy and service economy. More and more consumers are eager to get the experience and more and more enterprises elaborate design and sales experience. Top companies from all walks of life will find that future competitive strategies are at hand. As Grove, former president of Intel Corporation, put it: ”Our industry is not only about making and selling personal computers, but more importantly, delivering a vivid, interactive experience of information and images."