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我国一些媒体在体育报道过程中出现了“重视娱乐功能,忽略引导功能”“关注竞技体育,忽视大众体育”“聚焦体育明星,忽视一般选手”的倾向,对我国体育新闻事业的发展产生了一定的制约作用。为此,媒体应当努力实现体育报道中社会效益与经济效益的平衡,在打造贴近受众、雅俗共赏的体育新闻品牌栏目的基础上,完善报道的监管机制,从而实现我国传媒事业、体育事业以及社会建设的协同发展。
Some media in our country appeared in the process of sports reporting, “emphasis on entertainment, ignoring the guiding function ” “concerned about competitive sports, ignoring public sports ” “focus on sports stars, ignoring the general player ” tendency, to our sports news The development of the business has had a certain restraining effect. To this end, the media should strive to achieve a balance between social and economic benefits in sports coverage. On the basis of creating a sports news brand section that is close to the audience and refined and popular tastes, the media should improve its regulatory mechanism so as to achieve the goal of media, sports and social development in China The coordinated development.