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2014年的数字营销,“互动”仍是对全年行业发展业态最贴切的注脚。“互动”是基础,品牌主基于此培育和优化着自己的用户;“互动”是手段,品牌主借此实践差异化的大数据战略;“互动”也是目标,与用户持续高效的沟通是数字营销的最终夙愿。然,在“互动”这个亘古不变的大背景下,“移动”与“大数据”犹如冉冉升起的新星,给予2014年的数字营销一抹不一样的色彩。实施互动营销,过程远比想象艰辛的多。如何在保证内容至上的核心方法论不变的前提之下,整合企业所有的资源与营销触点,让创意嵌入营销生态的完
Digital Marketing 2014, “Interactive” is still the most appropriate footnote for the full year industry development landscape. “Interaction ” is the foundation, based on which brand owners nurture and optimize their own users; “Interaction ” is a means by which brand owners take advantage of differentiated big data strategies; “Interaction Continuous and efficient communication is the ultimate wish of digital marketing. However, under the constant background of ”interaction“, ”rising star“ like ”rising“ and ”big data" are giving digital marketing in 2014 a different color. The implementation of interactive marketing, the process much more difficult than imagined. How to ensure that the contents of the core of the same method of the premise of the same premise, the integration of all business resources and marketing contacts, so creative ideas into the end of the marketing ecosystem