“多屏营销”作为这个时代的新兴产物,在短短两年左右的时间里便成为了媒体界老生常谈的问题。现在是手机、电脑、平板、电视的四屏世界,不久可能会进入包含眼镜、手表等的五屏、六屏世界。多屏逐渐成为主流的趋势,并将进一步改变我们的生活。而跨屏广告营销也在迅速发展,移动广告技术、可穿戴智能设备、互联网电视等新兴力量也在改变屏幕广告模式。电视媒体在这样一种百家争鸣的时代下,想要持有原有的市场广告份额似乎变成了极具挑战的任务。 As a new product of this era, “multi-screen marketing” has become a cliché to the media industry in just two years or so. It is now a four-screen world of mobile phones, computers, tablet computers and televisions, and may soon enter into the five-screen and six-screen world including glasses and watches. Multi-screen has gradually become the mainstream trend, and will further change our lives. The multi-screen advertising is also rapidly growing marketing, mobile advertising technology, wearable smart devices, Internet TV and other emerging forces are also changing the screen advertising model. In such an age of contention, the television media seems to have become a challenging task trying to retain its share of market advertising.