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随着中国社会的飞速发展,国人对“吃”的要求早就脱离了“果腹,”其所赋予的内涵更多充斥着精神层面的需求时,对餐饮空间中饮食环境的需求也就显得更为突出。然而,在我国餐饮空间设计中还存在很多问题,如定位不明确、功能不合理、缺乏人文理念等。本文从消费者行为学出发,从市场细分层面分析消费者的需求,简述了消费者市场细分后的餐饮空间设计在现实中的意义和重要性。
With the rapid development of Chinese society, the demand of people for “eating” has long been separated from the demand of eating environment in the catering space when the connotation conferred by them is more filled with spiritual needs It is even more prominent. However, there are still many problems in the design of catering space in our country, such as ambiguous positioning, unreasonable function and lack of humanistic concept. This article starts from the aspect of consumer behavior and analyzes the needs of consumers from the perspective of market segmentation, and briefly describes the significance and significance of the design of catering space after the segmentation of consumer market in reality.