90年代是一个成熟的消费时代,又是一个充分显示自身价值观和个性化的时代,因而企业的行销策略也随之发生变化。一、公关行销公共关系被称为现代国际经济的“四大支柱”之一。公共关系就是组织与公众之间的关系。公关行销是一种间接促销方式,它推销的是企业而不是产品,强调获得长期影象效应而不是近期购买行为。企 The 1990s was a mature consumer era, and it was an era that fully demonstrated its own values ​​and personalization. As a result, the company’s marketing strategy also changed. 1. Public relations marketing public relations is called one of the “four pillars” of the modern international economy. Public relations is the relationship between the organization and the public. Public relations marketing is an indirect sales promotion method. It promotes companies rather than products, and emphasizes the long-term video effect rather than the recent purchase. Enterprise