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随着移动互联网技术的快速市场化,涌现一大批优秀的移动终端传媒平台,微信公众号无疑是最具有代表性的,它所提供的不仅仅是一个信息交流和互动平台,更是一个商业化营销平台,越来越多的企业通过开通微信公众平台建立了全新的营销模式。然而,并非所有的企业在微信公众平台的运营和开发过程中都达到了预期营销效果,作为一个新生事物,企业应该以理性的思维和态度去面对。本文中笔者基于微信公众平台的现状、问题进行研究,并结合企业实际需求提出相应对策。
With the rapid marketization of mobile internet technology and the emergence of a large number of excellent mobile terminal media platforms, WeChat public account is undoubtedly the most representative. It provides more than just a platform for information exchange and interaction, but also a commercialization Marketing platform, more and more enterprises through the opening of WeChat public platform to establish a new marketing model. However, not all enterprises have achieved the expected marketing effect during the operation and development of the WeChat public platform. As a new-born enterprise, enterprises should face with rational thinking and attitude. In this paper, the author based on the current status of the WeChat public platform, the issue of research, combined with the actual needs of enterprises put forward corresponding countermeasures.