四川省沪沽铁矿政研会在撰写的《浅谈矿山企业塑造企业形象的困难与对策》一文中认为矿山企业大多数都处于非常困难的境地，在塑造企业形象方面确实有很多难处。但是，越困难就越是要知难而进。一个企业总要有一种形象存在于社会和用户心中，没有好的形象的企业也是很难发达兴? In the article “Difficulty and Countermeasures for Mine Enterprises’ Shaping Corporate Image” written by the Huxi Iron and Steel Research Institute of Sichuan Province, it is believed that most of the mining companies are in a very difficult situation and there are indeed many difficulties in shaping corporate image. However, the more difficult it is, the more difficult it is to advance. An enterprise must always have an image that exists in the hearts of the society and its users. Enterprises that do not have a good image are also difficult to develop.