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设计理念是设计者设计平面或者空间作品所要依据的思想观念,它决定着作品的外在风格和内在含义,好的设计理念能够赋予作品一定的灵动性和个性,因此,在广告平面设计教学中,融入理念教学有利于学生创作出更好的作品。文章首先介绍设计理念在广告平面设计教学的重要性,然后梳理应用的途径与方法,希望对于平面广告设计有所帮助。
The design concept is the idea that the designer should design the graphic or the space work, which determines the external style and intrinsic meaning of the work. The good design concept can give the work a certain degree of agility and personality. Therefore, in the advertising graphic design teaching , Into the concept of teaching is conducive to students to create a better work. The article first introduces the importance of design concept in the teaching of advertisement graphic design, and then combs the ways and methods of application, hoping for the design of graphic advertisement helpful.