产品的包装,是产品组合的重要因素。在国际国内市场都面临激烈竞争的当今时代,要使产品赢得用户,争得市场,引起消费者的购买欲望,每一位经营者在注意提高产品质量,降低产品成本,寻求最佳销售策略的同时,都在日益重视商品包装,希望通 Product packaging is an important factor in the product mix. In the current era when both international and domestic markets are facing fierce competition, products must win the users, win the market, and cause consumers’ desire to purchase. Each operator pays attention to improving product quality, reducing product cost, and seeking the best sales strategy. At the same time, they are increasingly attaching importance to the packaging of goods.