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当代中国消费意识形态的生成与建构,是20世纪80年代以来社会发展中最为突出的文化现象,它对当代社会心理与国民性格及精神已产生了复杂而深刻的影响。本文以西方消费意识形态的理论及实践为参照,分析了当代中国消费意识形态产生的社会基础与条件,并通过对消费意识形态内涵的探讨,进一步论证了它对国民生存方式及日常生活所产生的深刻影响。文章同时分析了消费意识形态作为隐蔽的霸权的内在秘密,提出了趋向生态文明的理想目标.
The generation and construction of contemporary Chinese consumption ideology is the most prominent cultural phenomenon in social development since the 1980s. It has had a complex and profound impact on contemporary social psychology and national character and spirit. Based on the theory and practice of western consumption ideology, this article analyzes the social foundation and conditions of contemporary Chinese consumption ideology. Through the discussion of the connotation of consumption ideology, this article further demonstrates that it has an impact on the way of life of the people and the daily life The profound impact. At the same time, the article analyzes the inherent secrets of consumer ideology as covert hegemony and puts forward the ideal goal of approaching ecological civilization.