本期在《港澳及海外市场》专栏发表了黄泽华的文章《开拓海外及港澳市场应如何做好促销工作》。作者是在香港有关经济研究机构工作的年轻的经济理论工作者,他通过对香港市场的考察和研究,发现做好促销工作对开拓港澳及海外市场有着重要的意义,因此撰写此文,详细地介绍了港澳及海外市场(主要是香港市场)开展促销工作的手段、方法等等,对于我们把更多的产品打进国际市场,发展特区外向型经济,有重要的参考价值。 In this issue of the “Hong Kong, Macau and Overseas Markets” column, Huang Zehua’s article “How to Develop Overseas and Hong Kong and Macau Markets Should Do a Good Job” is published. The author is a young economic theorist working in Hong Kong’s economic research institute. He found that doing a good job in promoting the Hong Kong, Macao, and overseas markets is of great significance through his investigation and study of the Hong Kong market. Therefore, this article was written in detail. The methods and methods used to promote sales in Hong Kong, Macao, and overseas markets (mainly the Hong Kong market) are introduced. We have important reference values ​​for us to bring more products into the international market and develop the export-oriented economy of the Special Zone.