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运用文献资料等方法对体育旅游产业集群化发展的竞争优势进行探讨,旨在为体育旅游业的发展提供咨询。研究表明:体育旅游产业集群化与单个体育旅游企业相比具有很大的竞争优势,具体表现为成本优势、产品差异化优势、区位品牌优势、市场经济优势及创新优势五个方面,集群化发展是体育旅游业发展的有效模式。
Using literature and other methods to explore the competitive advantage of the cluster development of sports tourism industry, the purpose is to provide advice for the development of sports tourism industry. The research shows that the clustering of sports tourism industry has a great competitive advantage compared with that of individual sports tourism enterprises, which is embodied in five aspects of cost advantage, product differentiation advantage, location brand advantage, market economy advantage and innovation advantage, and cluster development Is an effective model for the development of sports tourism.